Millions of Internet users around the world are now using adblockers. These programs block advertisements on websites allowing users to access content without having to deal with ads. One of the reasons why users block ads is that they want instant access to information without any distraction. They also want pages to load faster without the need to wait for videos or flash advertisements to load.
While Internet users find this solution convenient, website publishers who rely on advertisements for their revenue feel the negative impact of these adblockers. Since ads are not displayed, they lose money, which they need in maintaining their sites and allow them to offer their content for free. In order to combat the problem caused by these adblockers to website owners, anti adblockers were developed.
Anti adblockers, as the term suggests, were created to block adblockers. Publishers can use this in order to bypass these programs so that they can continue earning from ads. Anti adblockers also have their pros and cons. If you are a website owners who wish to use an anti adblock program, consider the advantages and disadvantages that you would get from it.
Anti Adblock Pros
The main goal of all anti adblockers is to bypass adblockers so the advertisements can still be displayed. They usually come with features that determine the users that have adblocks installed in their system. With this, you’ll know if you really have a problem with adblocks or not. Not all sites experience this issue as it could be possible that your audience is part of those that do not use adblocks. In case you need to deal with adblockers, you can use anti adblocker to either request users to disable their adblocker so you can continue providing free content, redirect them to another site with non-obtrusive advertisements, completely disable adblocks or place ads on site in a way that wouldn’t distract users so they are not blocked. With this, publishers would continue earning from their advertisements, which in turn would allow them to continue providing quality and updated content for free on their sites.
Anti Adblock Cons
Anti Adblockers were not created equal. This means that as a publisher, you still need to compare your options in order to find one that would work best for you. An anti adblocker that merely asks users to disable their adblockers doesn’t guarantee effective results. This is because even if you let users know that you need this to continue providing free content, they may still opt to enable their adblocker just the same. Redirecting them to another site that has non-intrusive ads may also not totally work since they could just close the page as they are not getting the content they need. Completely blocking the adblockers would make them feel that they don’t have a choice and may just result to finding ways on how to bypass your anti adblocker.
A program that would find the right balance to benefit both the users and publishers would be the most effective solution to adblock problems. Anti adblockers that place ads in a non-obtrusive way would allow publishers to continue earning, while Internet users would be able to access information without being distracted by ads. Free and top quality content will still be available for a long time because of this.